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 Damnjanović et al., 2012, No. 65, ID: 7.2012.65.2[About]



En/De/Fr/It- (first 9 out of 178 sentences) [pdf] Srpski - (prvih 9 od 178 rečenica) [pdf]
n1Vesna Damnjanovic1, Vladimir Matovic2, Slavica Cicvaric Kostic3, Milan Okanovic4 n1Vesna Damnjanović1, Vladimir Matović2, Slavica Cicvarić Kostić3, Milan Okanović4
n21'3 4 Faculty of Organisational Sciences, University of Belgrade n2134Fakultet organizacionih nauka, Univerzitet u Beogradu
n32Adidas Group, Germany n32Adidas Group, Nemačka
n4The Role of the LinkedIn Social Media in Building the Personal Image n4Uloga društvene mreže Linkedln u izgradnji ličnog imidža pojedinaca
n5Virtual social networks are used today by individuals and companies as a channel of communication. n5Virtuelne društvene mreže se primenjuju danas kao kanal komunikacije pojedinaca
n6They have become a matter of interest to both academic and professional public. n6i kompanija i predstavljaju predmet interesovanja akademske javnosti i stručnjaka iz prakse.
n7This study examines the role of LinkedIn business social network in building personal images for individuals working in different business areas in Serbia. n7Za potrebe istraživanja sprovedena je studija koja ispituje ulogu poslovne društvene mreže Linkedln u izgradnji imidža pojedinaca koji rade u različitim poslovnim sferama u Srbiji.
n8The research results describe the reasons for and levels of individuals’ activation on LinkedIn, as well as the importance of recommendations in the context of building and improving a personal image. n8Osim toga, rezultati opisuju razloge i nivoe aktivacije pojedinaca na Linkedln-u, kao i značaj preporuka u kontekstu izgradnje i unapređenja ličnog imidža.
n9Keywords: Social media, LinkedIn, Personal image, Serbia n9Ključne reči: Društvene mreže, Linkedln, lični imidž, Srbija