| The Role of the LinkedIn Social Media in
Building the Personal Image | Uloga društvene mreže Linkedln u izgradnji ličnog imidža pojedinaca |
| Management, [pdf] | Menadžment, [pdf] |
| ID: 7.2012.65.2 Number: 65 Year: 2012 UDC: 316.472.2:004.738.12LINKEDIN ; 316.77:004.773 [tmx] [bow] |
Vesna Damnjanović
Institution: Faculty of Organizational Sciences, University of Belgrade | Vesna Damnjanović
Institucija: Fakultet organizacionih nauka, Univerzitet u Beogradu |
Vladimir Matović
Institution: Adidas Group, Germany | Vladimir Matović
Institucija: Adidas Group, Nemačka |
Slavica Cicvarić Kostić
Institution: Faculty of Organizational Sciences, University of Belgrade | Slavica Cicvarić Kostić
Institucija: Fakultet organizacionih nauka, Univerzitet u Beogradu |
Milan Okanović
Institution: Faculty of Organizational Sciences, University of Belgrade | Milan Okanović
Institucija: Fakultet organizacionih nauka, Univerzitet u Beogradu |
Abstract
social networks are used today by individuals and companies as a channel of communication. They
have become a matter of interest to both academic and professional public. This study examines the role of
LinkedIn business social network in building personal images for individuals working in different business
areas in Serbia. The research results describe the reasons for and levels of individuals’ activation on LinkedIn,
as well as the importance of recommendations in the context of building and improving a personal image.
| Apstrakt
Virtuelne društvene mreže se primenjuju danas kao kanal komunikacije pojedinaca i kompanija i predstavljaju predmet interesovanja akademske javnosti i stručnjaka iz prakse. Za potrebe istraživanja sprovedena je studija koja ispituje ulogu poslovne društvene mreže Linkedln u izgradnji imidža pojedinaca koji rade u različitim poslovnim sferama u Srbiji. Osim toga, rezultati opisuju razloge i nivoe aktivacije pojedinaca na Linkedln-u, kao i značaj preporuka u kontekstu izgradnje i unapređenja ličnog imidža.
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| Keywords: Social media, LinkedIn, Personal image, Serbia | Ključne reči: Društvene mreže, Linkedln, lični imidž, Srbija |
| Pages: 15-23 | Strane: 15-23 |