| En/De/Fr/It- (first 9 out of 301 sentences)
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Srpski - (prvih 9 od 301 rečenica)
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| n1 | Marija Jankovic, MsC | n1 | Marija Janković |
| n2 | University Mediterranean, Faculty of business “Montenegro Business School“, Montenegro | n2 | Univerzitet Mediteran, Fakultet za poslovne studije, Podgorica |
| n3 | Integrated Marketing Communications and Brand Identity Development | n3 | Integrisane marketing komunikacije i razvoj identiteta brenda |
| n4 | Modern marketing paradigm is based on the increasing importance of the relational, environmental and socially responsible marketing concept. | n4 | Savremeni marketing pristup baziran je na sve većem značaj u integrisane marketing komunikacij e i društve-no-odgovornog makreting koncepta. |
| n5 | Modern marketing mix does not take into account only the satisfaction of consumer needs, but the realization of long-term communication with him. | n5 | Savremeni marketing miks ne uzima u obzir samo zadovo ljenje potreba potrošača, već i ostvarenje dugotrajne, integrisane komunikacij e sa njim. |
| n6 | The concept of developing brand identity refers to the importance of different marketing tools for the purpose of creating, developing the brand and establishing stronger emotional connection with the consumer. | n6 | Koncept razvij anja identiteta brenda upućuj e na sve dominatnij i uticaj raz l ičitih marketinških komunikacionih strategij a u ci Iju stvaranja, razvijanja brenda i uspostavljanja čvršće emocionalne veze sa potrošačem. |
| n7 | The added value that makes the brand, is related to in addition to functional, its symbolic and emotional sides, in addition to the functional one. | n7 | Dodatna vrij ednost koj u brend donosi, vezuj e se, pored funkcionalne, za njegovu simbo i ičnu i emotivnu stranu. |
| n8 | The concept of integrated marketing communications enables companies to use various techniques and communication tools to communicate the message the brand has to the target public as credible, consistent and clear. | n8 | Koncept integrisane marketing komunikacij e omogućava kompanijama da raz I ičitim komunikacionim strategijama, saopšte ciljnoj javosti kon-zistentnu poruku koj u brend nosi, kao uvjerljivu, doslednu i jasnu. |
| n9 | Keywords: integrated marketing communications, modern concept of marketing, brand identity, media communications. | n9 | Ključne rij eči: Integrisane marketing komunikacij e, savremeni koncept marketinga, ident itet brenda, medij -ske komunikacij e. |