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 Krstović et al., 2012, vol. XVII:62, ID: 7.2012.62.8[About]



En/De/Fr/It- (first 9 out of 136 sentences) [pdf] Srpski - (prvih 9 od 136 rečenica) [pdf]
n1Jelena Krstovic, Tamara Vlastelica Bakic, Slavica Cicvaric Kostic n1Jelena Krstovic , Tamara Vlastelica Bakic , Slavica Cicvaric Kostic
n2Delta holding, University of Belgrade, Faculty of Organizational Sciences n2Delta holding, Univerzitet u Beogradu, Fakultet organizacionih nauka
n3The Role of Business in the Society n3Uloga biznisa u društvu
n4In the new global business setting, companies are expected to achieve economic growth and increase competitiveness, but at the same time to contribute to the sustainable development of economy, environment and society. n4U novoj globalnoj postavci poslovanja ocekuje se da organizacije ostvare ekonomski rast i povecaju konkuret-nost, ali u isto vreme da doprinesu održivom razvoju ekonomije, životne sredine i društva.
n5This paper reviews the role of business in the society through a variety of perspectives that were dominant within a certain period of economics development. n5U radu je pred-stavljena uloga biznisa u društvu kroz razlicite perspektive koje su u odredenom periodu razvoja ekonomije bile dominantne.
n6Special empasis is given to the corporate social responsibility as a contemporary philosophy of doing business. n6Posebno je objašnjena korporativna društvena odgovornost koja predstavlja savremenu filo-zofiju poslovanja.
n7Key words: business, corporate social responsibility n7Kljucne reci: biznis, korporativna društvena odgovornost 1. Uvod
n8 n91. Introduction The business sector plays a very important role in the society today. n8 n9Biznis sektor danas ima vrlo znacajnu ulogu u duštvu.
n10When describing and defining this role, it is necessary to consider the core business i.e. the reasons why companies are established and operate. n10U odredivanju i definisanju ove uloge, neophodno je sagledati osnovu biznisa, odnosno razloge zbog koga se kompanije osnivaju i posluju.