| The Role of Business in the Society | Uloga biznisa u društvu |
| Management, [pdf] | Menadžment, [pdf] |
| ID: 7.2012.62.8 Number: 62 Year: 2012 UDC: 005.35 ; 658.012.2 [tmx] [bow] |
Jelena Krstović
Institution: Delta holding | Jelena Krstović
Institucija: Delta holding |
Tamara Vlastelica Bakić
Institution: Faculty of Organizational Sciences, University of Belgrade | Tamara Vlastelica Bakić
Institucija: Fakultet organizacionih nauka, Univerzitet u Beogradu |
Slavica Cicvarić Kostić
Institution: Faculty of Organizational Sciences, University of Belgrade | Slavica Cicvarić Kostić
Institucija: Fakultet organizacionih nauka, Univerzitet u Beogradu |
Abstract
In the new global business setting, companies are expected to achieve economic growth and increase competitiveness,
but at the same time to contribute to the sustainable development of economy, environment and
society. This paper reviews the role of business in the society through a variety of perspectives that were dominant
within a certain period of economics development. Special empasis is given to the corporate social responsibility
as a contemporary philosophy of doing business. | Apstrakt
U novoj globalnoj postavci poslovanja ocekuje se da organizacije ostvare ekonomski rast i povecaju konkuret-nost, ali u isto vreme da doprinesu održivom razvoju ekonomije, životne sredine i društva. U radu je pred-stavljena uloga biznisa u društvu kroz razlicite perspektive koje su u odredenom periodu razvoja ekonomije bile dominantne. Posebno je objašnjena korporativna društvena odgovornost koja predstavlja savremenu filo-zofiju poslovanja.
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| Keywords: business, corporate social responsibility | Ključne reči: biznis, korporativna društvena odgovornost |
| Pages: 75-81 | Strane: 75-81 |