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 Kostić-Stanković et al., 2011, vol. XVI:59, ID: 7.2011.59.2[About]



En/De/Fr/It- (first 9 out of 174 sentences) [pdf] Srpski - (prvih 9 od 174 rečenica) [pdf]
n1Planning of Social Corporate Responsibility Campaign with Multiple Special Event n1Planiranje društveno odgovorne kampanje sa višestrukim specijalnim dogadajem
n2Milica Kosti] - Stankovi], Dragana Makajic-Nikoli], Milica, Slijepcevic n2Milica Kosti] - Stankovi]1, Dragana Makajic-Nikoli]1, Milica, Slijepcevic2
n31 University of Belgrade, Faculty of Organizational Sciences, Belgrade, Serbia n31 University of Belgrade, The Faculty of Organizational Sciences in Belgrade, Serbia
n42 “Dunav Osiguranje” Company n42 Company “Dunav Osiguranje”
n5In an effort to achieve good operating results, business systems largely adopt precisely defined methodologies for business decision making. n5U nastojanju da postignu dobre poslovne rezultate, poslovni sistemi u znacajnoj meri usvajaju precizno odredene metodologije poslovnog odlucivanja.
n6In a socially responsible business practice, the most significant areas of decision making are: the selection of initiatives that will support social goals and the selection of programme plans for their implementation. n6U društveno odgovornom poslovanju, najznacajnije oblasti odlucivanja su: izbor inicijativa kojima treba podržati društvene ciljeve i izbor programskih planova za njihovu realizaciju.
n7In this paper, the methodology of planning a specific campaign witha multiple special event of socially responsible business practice of the Insurance Company “Dunav Osiguranje” is presented. n7U ovom radu, bice predstavljena metodologija planiranja konkretne akcije društveno odgovornog poslovanja kompanije „Dunav Osiguranje“,
n8The Goal Programming model of the decision making process regarding the selection of the optimal campaign implementation method will be presented. n8u okviru koje ce se prikazati matematicki model ciljnog programiranja procesa odlucivanja o izboru optimalnog nacina za realizovanje akcije sa višestrukim specijalnim dogadajem.
n91. Introduction n9Uvod