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 Maletič et al., 2010, vol. XV:56, ID: 7.2010.56.6[About]



En/De/Fr/It- (first 9 out of 150 sentences) [pdf] Srpski - (prvih 9 od 150 rečenica) [pdf]
n1Ecodesign in the Context of Customer’s and Producer’s Point of Wiew n1Ekodizajn u kontekstu stavova potrošača i proizvođača
n2Matja` Maleti~1, Damjan Maleti~2, Bo[tjan Gomi[~ek3 n2Matjaž Maletič1, Damjan Maletič2, Boštjan Gomišček3
n3The present study reviews the attitudes and behaviours of the customers toward products which are “respectful” for the environment. n3U ovoj studiji razmatramo stavove i reakcije potrošača prema proizvodima koji se u okruženju smatraju „vred-nim poštovanja“.
n4To address the issue in a wider perspective, this paper also encompasses various aspects of ecodesign from producer’s point of view. n4Da bismo ova pitanja posmatrali u široj perspektivi, u ovom radu obuhvatamo i različite aspekte ekodizajna sa tačke gledišta proizvođača.
n5Two surveys were conducted. n5Sproveli smo dva istraživanja.
n6The purpose of the first survey was to investigate the awareness and intention of the Slovenian customers to purchase green products, their perceptions and attitudes towards green products. n6Svrha prvog istraživanja bila je da istraži svest i namere slovenačkih potrošača da kupuju ekološki ispravne (zelene) proizvode, njihova shvatanja i stavove u odnosu na ovakve proizvode.
n7The second survey was directed to organizations to examine their attitudes toward green products and environmental issues. n7U drugom istraživanju okrenuli smo se organizacijama sa ciljem da istražimo njihove stavove u odnosu na ekološki prihvatljive proizvode i u odnosu na pitanja zaštite životne sredine.
n8The study revealed that the green products have substantial awareness among Slovenian customers. n8Studija je pokazala da je svest potrošača u Sloveniji u vezi sa ekološki prihvatljivim proizvodima na veoma visokom nivou.
n9The results received from the study were illuminating, and encourage the possibility for integration of environmental aspects into products, since 94 percent of respondents expressed a desire for more “green” products available on the market. n9Rezultati do kojih smo došli u studiji bili su veoma korisni i ohrabrili su nas u pogledu mogućnosti da se u proizvode ugrade i aspekti zaštite životne sredine, pošto je 94% ispitanika izrazilo želju da na tržištu bude više „zelenih“proizvoda.