| En/De/Fr/It- (first 9 out of 204 sentences)
[pdf] |
Srpski - (prvih 9 od 204 rečenica)
[pdf]
|
| n1 | Advertiser Perception of the Internet as a Marketing Communication Vehicle: Case Study | n1 | Kako oglašivači vide Internet kao sredstvo marketinga: studija slučaja |
| n2 | Khalid Alrawi | n2 | Khalid Alrawi |
| n3 | Al-ain University of Science and Technology | n3 | Univerzitet za nauku i tehnologiju Al-ain |
| n4 | For most established businesses, the Web's main role is either to reduce costs or to add value for existing customers, but it also has a potential role in customer acquisition, and in the case of a web startup. | n4 | U mnogim firmama smatraju da je uloga interneta ili da smanji troškove ili da doda vrednost za postojeće kupce, ali on igra značajnu ulogu i u privlačenju novih kupaca i u uspostavljanju novih mreža. |
| n5 | It is a critical role. | n5 | To je, u stvari, njegova najznačajnija uloga. |
| n6 n7 | The aim of this research is to find out how the Internet is impacting advertising. The study was carried out through a questionnaire of the top executives of 200 firms in the services sectors in Abu Dhabi, UAE (Banking and Insurance industries). It examined their attitudes about the effect of advertising through the Internet. | n6 n7 | Naš cilj u ovom istraživanju jeste da proučimo kako internet utiče na oglašavanje. Studija je obuhvatila izvršne direktore 200 firmi koje rade u uslužnom sektoru u Abu Dabiju u UAR (oblast bankarstva i osiguranja), a sprovedena je putem upitnika, sa ciljem da se sazna kako ovi direktori ocenjuju efekat oglašavanja primenom interneta. |
| n8 | Research findings conclude that the scope of the Internet usage in advertising is affected by managements 'perceptions of the effectiveness of their web sites as a marketing tool. | n8 | Zaključci dobijeni istraživanjem pokazuju da opseg primene interneta u oglašavanju zavisi od toga kako menad'ment ocenjuje efekat vebsajtova kao instrumenta marketinga. |
| n9 | Result indicates that negative attitudes towards advertising through the Internet are associated with the Banking and Insurance businesses, which are the largest two sectors in the services industry. | n9 | Rezultati ukazuju na to da su negativni stavovi prema oglašavanju putem interneta uglavnom vezani za firme u sektoru bankarstva i osiguranja, dva najveća sektora u oblasti uslužne delatnosti. |
| n10 | These findings suggest that managers believe there are no economic benefits for advertising through the Internet. | n10 | Ovi rezultati ukazuju i na to da menadžeri smatraju da oglašavanje putem interneta ne donosi nikakvu ekonomsku korist. |