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| n1 | Three-dimensional (3d) Contribution Matrix of Mustainability Strategy, Brand Value and Financial-market Results in Car-industry | n1 | Trodimenzionalna (3d) matrica doprinosa strategije ekološke održivosti, vrednosti brenda i finansijsko-tržišnih rezultata u auto-industriji |
| n2 | 1 Faculty of Economics, Nis, Doctoral thesis | n2 | 1 Ekonomski fakultet u Nišu, Doktorske studije |
| n3 | XII International Symposium SymOrg 2010, 09 -12 June 2010, Zlatibor, Serbia | n3 | XIIInternacionalni Simpozijum SymOrg 2010, 09.-12. Jun 2010, Zlatibor, Srbija |
| n4 | Financial and world economic crisis from the end of2008 and the past 2009 had, without doubt, a very bad impact on the world’s automotive giants, with significant reduction in demand. | n4 | Finansijska i svetska ekonomska kriza sa kraja 2008. godine i tokom minule 2009. godine je bez dileme veoma loše uticala na svetske automobilske gigante, značajnim smanjenjem tražnje. |
| n5 | As the crisis slowly passing, again car-industry is to the front imposed by two problems: a) re-increase movement of oil prices and b) strict legal decisions about gas emissions (or fuel consumption depending on the country). | n5 | Kako kriza polako jenjava, ponovo se u prvi plan pred auto-industriju nameću dva problema: a) ponovno uzlazno kretanje cene nafte i b) stroga zakonska rešenja oko emisije gasova (ili potrošnje goriva u zavisnosti od zemlje). |
| n6 | The question of whether the car industry should/must invest in “green technologies” through greater or lesser commitment to the sustainability strategy, no longer sets, because the two mentioned “problems” certainly forced them, but the question is in what kind of correlation are sustainability strategy with brand value and financial-market results. | n6 | Pitanje da li auto-industrija tre-ba/mora da ulaže u „zelene tehnologije“ kroz veću ili manju posvećenost strategiji ekološke održivosti, više se ne postavlja, jer je dva pomenuta „problema“ na to svakako primoravaju, već se postavlja pitanje u kakvoj je korelaciji strategija ekološke-odr'ivosti sa vrednošću brenda i finansijsko-tr'išnim rezultatima. |
| n7 | Therefore in this work using the triple approach, while at the same time we measure the impact (contribution) of three (3) factors in the car-industry, the impact of: 1) the sustainability strategy (Z axis), 2) brand value (Y axis), 3) Financial- market results (X axis), we’ll give a one new three-dimensional (3D) matrix. | n7 | Upravo zato u ovom radu koristeći trostruki pristup, pri čemu istovremeno merimo uticaj (doprinos) tri (3) faktora na auto-industriju i to uticaj: 1) strategije ekološke odr'ivost (Z osa); 2) vrednosti brenda (Y osa); 3) finansijsko-tržišnih rezultata (X osa), daćemo jednu novu tro-dimenzionalnu (3D) matricu. |
| n8 | This new matrix using the integral and simultaneous observations of the impact of these three factors, give answers on: what kind of position can take the car manufacturers in the car-industry, what solutions are impose to them, and what are the risks. | n8 | Ova nova matrica, koristeći integralni i istovremeni pristup posmatranja uticaja ova tri faktora, daje odgovor na to: kakvu poziciju mogu zauzeti proizvođači u auto-industriji, koja se rešenja nameću pred njih i koji su rizici. 1. Uvod |
| n9 n10 | 1. Introduction Economy and the largest companies are generally considered to be the “major culprits“ for any social and economic problems, which has, on the other hand, directly led to the establishment of a large number of movements, campaigns, and citizens’ initiatives to keep these “culprits“ under control. | n9 n10 | Privreda i najveće kompanije se od strane većine ljudi smatraju „najvećim krivcima“ mnogih društvenih i ekonomskih problema, što je sa druge strane direktno uticalo da se stvore pokreti i inicijative građana kako bi se „krivci“ držali pod kontrolom. |