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 Predić et al., 2009, vol. XIV:51, ID: 7.2009.51.7[About]



En/De/Fr/It- (first 9 out of 175 sentences) [pdf] Srpski - (prvih 9 od 175 rečenica) [pdf]
n1The Corporate Social Responsibility and Stakeholder Management n1Društvena odgovornost preduzeca i steikholder menadžment
n2dr Biljana Predić, Faculty of Economics Nis bprcdic@ptt.yu n2dr Biljana Predic, Ekonomski fakultet Niš, hpredic@ptt.yu
n3mr Maja Ivanović-Djukić, Faculty of Economics Nis maja.dfukic@eknfak.ni.ac.yu n3mr Maja Ivanovic-Djukic, Ekonomski fakultet Nis, maja.djukic@eknfak.ni.ac.yu
n4Over the past decade, enterprises are put under a strong pressure of different stakeholder groups and there have been a lot of ethical and social problems such as murder crimes, smoking at the workplace, AIDS at the workplace, sexual harassment at the workplace etc. n4U poslednje vreme prisutan je veliki pritisak različitih interesnih grupa na preduzeca i brojni etički i društveni problema kao što su: krvni delikti, pušenje na radnom mestu, SIDA medju zaposlenima, korišćenje narkotika, seksualno zlostavljanje zaposlenih, zloupotreba službenog položaja isl.
n5It is for these reasons that managers pay an increasing attention to corporate social responsibility and stakeholder management. n5Iz tih razloga menadžeri sve više pažnje poklanjaju društvenoj odgovornosti preduzeca i poštovanju etičkih pravila ponašanja.
n6At the same time a higher level of corporate social responsibility and ethical behavior towards stakeholders make it possibile for the firm to build a high reputation in society, and to acquire a competitive advantage. n6U isto vreme veći stepen društvene odgovornosti i etičnog ponašanja prema interesnim grupama omogućava preduzeću da izgradi dobru reputaciju u društvu i stekne konkurentsku prednosti.
n7Therefore the corporate social responsibility and stakeholder management are increasingly becoming the focus of attention. n7Iz tih razloga sve više pažnje se poklanja društvenoj odgovornosti i steikholder menad'mentu. 1. Uvod
n8 n91. Introduction The needs for social responsibility are increasingly higher in the modern business environment, making the responsible conduct and relationships with stakeholders the key factors of success. n8 n9U savremenim uslovima poslovanja zahtevi za društvenom odgovornošću postaju izuzetno povećani, tako da odgovorno ponašanje i odnos sa steikholderima postaju kljucni faktori uspeha.
n10An increasing attention paid to corporate social responsibility has not been a voluntary process. n10Povećanje obraćanja pažnje društvenoj odgovornosti u preduzećima nije se desilo sasvim slučajno (dobrovoljno).