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 Stanić S., 2008, vol. XIII:49/50, ID: 7.2008.49-50.6[About]



En/De/Fr/It- (first 9 out of 110 sentences) [pdf] Srpski - (prvih 9 od 110 rečenica) [pdf]
n1Implementation of advertising strategy n1Primena strategije oglašavanja
n2Slavica Stani] n2Slavica Stani]
n3JP „Zeleznice Srbije Belgrade n3JP „Zeleznice Srbije u Beogradu
n4One of the most important components of an integrated marketing communications program is the advertising. n4Oglašavanje predstavlja jedan od najvažnijih elemenata programa integrisanih marketing komunikacija.
n5Advertising can be used to create images or associations and position a brand in the customer’s mind. n5Oglašavanje se mo'e koristi za stvaranje mentalne slike ili asocijacije i pozicioniranje brenda u svesti potrošača.
n6The advertising strategy is based on several factors, including identification of the target audience, the basic proble or issue the advertising must address, the major selling idea the message needs to communicate, as well as creating and positioning of the advertising message. n6Strategija oglašavanja se temelji na nekoliko faktora, uključujući identifikovanje ciljnog auditorijuma, ključni problem ili temu oglašavanja, definisanje ključne ideje, kao i stvaranje i pozicioniranje oglasne poruke.
n7From the marketer’s perspecteive, the advertising message is a way to tell consumers how the product or service can solve a problem or help satisfy desires or achieve goals. n7Po-smatrano iz ugla marketing stručnjaka, oglasna poruka predstavlja način saopštenja poruke o proizvodu ili usluzi u cilju rešavanja odredjenog problema i zadovoljenja potreba i postizanja odredjenih ciljeva.
n8The media plan, as an integral part of the advertising strategy determines the best way to get the advertiser’s message to the market. n8Medijski plan kao sastavni deo strategije oglašavanja, predstavlja najbolji način da se oglasna poruka pošalje na tržište.
n91. Defining the goals of advertizing n91. Definisanje ciljeva oglašavanja