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 Levi-Jakšić M., 2008, vol. XIII:47/48, ID: 7.2008.47-48.12[About]



En/De/Fr/It- (first 9 out of 39 sentences) [pdf] Srpski - (prvih 9 od 39 rečenica) [pdf]
n1Book review n1U svetu knjiga
n2D.F. Spulber, Global Competitive Strategy, Cambridge University Press, 2007 n2D. F. Spulber, Global Competitive Strategy 'Globalna konkurentska strategija), Cambridge University Press, 2007.
n3The global competitive strategy means superior performances as compared to the competition on both the national and the international markets. n3Globalna konkurentska strategija podrazumeva superiorne performanse u odnosu na konkurente na domaćem i međunarodnom planu.
n4The managers act with respect to the global perspective and standards in terms of costs, efficiency, product quality and innovations, at the same time adjusting their offer to the local tastes and specific demands. n4Menadžeri deluju uvažavajući globalnu perspektivu i standarde u odnosu na troškove, efikasnost, kvalitet proizvoda i inovacije, uz istovremeno prilagođavanje ponude lokalnim željama i specifičnim zahtevima.
n5The international global competitive strategy integrates the dual requirements put both in relation to the international standard and in relation to the local particularities. n5Međunarodna, globalna konkurentska strategija integriše dualne zahteve postavljene u odnosu na međunarodni standard i u odnosu na lokalne specifičnosti.
n6Differences among countries do create problems, however, they may be an opportunity to do business. n6Razlike među zemljama stvaraju probleme ali istovremeno predstavljaju i šansu za poslovanje.
n7The book presents a special tool called “Analysis by the star“ that provides support to managers in their formulating the global strategy based on taking into account the key differences among countries. n7U knjizi je predstavljen poseban alat nazvan «Analiza pomoću zvezde» koji pruža podršku menadžerima u formulisanju globalne strategije zasnovane na uvažavanju ključnih razlika među zemljama.
n8The five arms of the star refer to the need that the firm should respect and adjust to the requirements of its own country, the supplier countries, consumers, partners and competition. n8Pet kraka zvezde odnose se na potrebu da firma uvažava i prila-gođava se zahtevima sopstvene zemlje, kao i zemalja snabdevača, kupaca, partnera i konkurenata.
n9This method is praised to serve as a consistent and systematic approach to varied information on the specific features of the countries that the global firm does business with. n9Ističe se da ovaj metod analize predstavlja konzistentan i sistematičan pristup raznovrsnim informacijama o specifičnostima zemalja za koje je vezano poslovanje globalne firme.