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 Social Media Usage in Enhancing Online Visibility of University Library “Svetozar Marković” / Aleksandra Arsić = Upotreba društvenih mreža u cilju podizanja vidljivosti Univerzitetske biblioteke “Svetozar Marković” / Aleksandra Arsić[About]



En/De/Fr/It- (first 9 out of 119 sentences) [pdf] Srpski - (prvih 9 od 119 rečenica) [pdf]
n1ABSTRACT: The use of social media as a tool for enhancing visibility is a modern marketing approach for successful promotion of institutions and improvement of user relations.n1SAŽETAK: Upotreba društvenih mreža kao alata za podizanje vidljivosti predstavlja najmoderniji marketinški pristup za uspešnu promociju ustanova i unapređenja odnosa sa korisnicima.
n2Since libraries are cultural and educational centres, it is pivotal for a contemporary library to actively work on advancing its digital identity.n2Budući da su biblioteke kulturni i obrazovni centri, neophodno je da se jedna savremena biblioteka angažuje na unapređenju svog digitalnog identiteta.
n3The purpose of this paper is to look into new approaches in communication and public outreach through the digital platforms of the University Library “Svetozar Marković”, with special emphasis on user experience.n3Svrha ovog rada jeste istraživanje novih pristupa u komunikaciji i informisanju javnosti putem digitalnih platformi Univerzitetske biblioteke “Svetozar Marković”, s posebnim osvrtom na korisničko iskustvo.
n4 This paper analyses various promotional methods of the University Library and the service improvement through the use of platforms such as Instagram, Facebook, and YouTube.n4 Rad analizira različite metode promocije Univerzitetske biblioteke i unapređenja usluga kroz korišćenje platformi kao što su Instagram (Instagram), Fejsbuk (Facebook) i Jutjub (YouTube).
n5 The conclusion demonstrates that increased Library activity on online platforms, aligned with user needs and open to their participation, contributes to better visibility, audience expansion, and the academic and cultural development of the community.n5 U zaključku se iznosi da veća aktivnost Biblioteke na digitalnim platformama, prilagođena potrebama korisnika i otvorena za njihovo učešće, doprinosi boljoj vidljivosti, širenju publike i akademskom i kulturnom razvoju zajednice.
n6KEYWORDS: University Library “Svetozar Marković”, digital identity, social media, user experience, promotion, visibility.n6KLjUČNE REČI: Univerzitetska biblioteka “Svetozar Marković”, digitalni identitet, društvene mreže, korisničko iskustvo, promocija, vidljivost.
n7The University Library “Svetozar Marković” is an institution of significant scientific and cultural importance that has been at disposal of students, university professors and researchers for a century.n7Univerzitetska biblioteka “Svetozar Marković” je institucija od velikog naučnog i kulturnog značaja koja ceo vek stoji na raspolaganju studentima, profesorima univerziteta i istraživačima.
n8 As the information centre of the University of Belgrade, it has been open for decades to all who conduct research, pursue professional development in their field, and contribute to science.n8Kao informacioni centar Univerziteta u Beogradu, već decenijama je otvorena svima koji istražuju, usavršavaju se u svojoj oblasti i doprinose nauci.
n9 In the traditional sense, this is the primary role of every library, to serve as “mediator[s] between knowledge and society” (Mladenović 2018, 93).n9 U tradicionalnom smislu to i jeste primarni posao svake biblioteke, da bude “posrednik[ci] između znanja i društva” (Mladenović 2018, 93).