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Responsible Restructuring – the Most Important AspectsOdgovorno restrukturisanje - najvažniji aspekti
Management, [pdf]Menadžment, [pdf]
ID: 7.2012.63.9 Number: 63 Year: 2012 UDC: 005.35:005.591.4 [tmx] [bow]
Slobodan Panić
Institution: National Bank of Serbia, the Institute for Manufacturing Banknotes and Coins – Topčider, Belgrade
Slobodan Panić
Institucija: Narodna banka Srbije Zavod za izradu novcanica - Topcider
Abstract
The restructuring is a complex process of adjusting the company for changes that come from the environment, in order to increase business efficiency and competitiveness. The two most important things for a successful restructuring are the justice and communications. Responsible companies are companies with vision, who knows that worrying about employees today, provide their own prosperity tomorrow. The restructuring should be seen as an opportunity for the company to direct its focus on those areas of business where it made its greatest comparative advantages. Employees in such circumstances should be regarded as the highest value of the company to be developed, not as an expense that should be reduced as soon as it appears the first signs of crisis.
Apstrakt
Restrukturisanje predstavlja složen proces prilagodavanja preduzeca preduzeca promenama koje dolaze iz okruženja, sa ciljem da se povecaju efikasnost poslovanja i konkurentnost. Dve najvažnije stvari za uspešno restrukturisanje jesu pravda i komunikacija. Odgovorne firme su firme sa vizijom, koje znaju da brinuci o zaposlenima danas, obezbeduju vlastiti prosperitet sutra. Restrukturisanje treba posmatrati kao priliku da se kompanija još više us-meri na one oblasti poslovanja gde ostvaruje najvece komparativne prednosti. Zaposlene i u takvim okolnostima treba posmatrati kao najvecu vrednost kompanije koju treba razvijati, a ne kao trošak koji treba smanjiti cim se pojave prvi znaci krize.
Keywords: The restructuring, business efficiency, Procedural justice, Distributive justice, communication strategyKljučne reči: restrukturisanje, efikasnost, proceduralna pravda, distributivna pravda, strategija komuniciranja.
Pages: 85-89Strane: 85-89
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