| Using Conjoint Analysis to Elicit Employers’ Preferences Toward Key Competencies for a Business Manager Position | Odredivanje preferencija kljucnih kompetencija biznis menadžera od strane donosioca odluke o zapošljavanju koriscenjem Conjoint analize |
| Management, [pdf] | Menadžment, [pdf] |
| ID: 7.2012.63.2 Number: 63 Year: 2012 UDC: 005.953.2 ; 005.52:005.331 [tmx] [bow] |
Milena Popović
Institution: Faculty of Organizational Sciences, University of Belgrade | Milena Popović
Institucija: Fakultet organizacionih nauka, Univerzitet u Beogradu |
Marija Kuzmanović
Institution: Faculty of Organizational Sciences, University of Belgrade | Marija Kuzmanović
Institucija: Fakultet organizacionih nauka, Univerzitet u Beogradu |
Milan Martić
Institution: Faculty of Organizational Sciences, University of Belgrade | Milan Martić
Institucija: Fakultet organizacionih nauka, Univerzitet u Beogradu |
Abstract
This paper attempts to identify those competences for a business manager position which potential recruiters
consider to be important. We propose conjoint analysis as an appropriate tool to determine the recruiters’
preferences. Conjoint analysis is an experimental approach used as a tool for measuring customer preferences
regarding the attributes of a product or a service, as well as for understanding the development of an
individual’s preferences. The conducted research and the obtained results have the purpose to inform potential
candidates about various recruiters’ expectations, and to help university teachers design their courses.
Keywords: | Apstrakt
Ovaj rad ima za cilj da identifikuje kompetencije kandidata za zapošljavanje za poziciju business menadžera koje donosioci odluke o zapošljavanju smatraju važnim. Predložili smo Conjoint analizu kao tehniku za odredivanje preferencija odluke o zapošljavanju. Conjoint analiza je eksperimentalni pristup koji se koristi kao sredstvo za merenje preferencije kupaca prema proizvodima ili uslugama, kao i za razumevanje pojedinacnih preferencija. Sprovedeno je istraživanje i dobijeni rezultati imaju za cilj da informišu potencijalne kandidate o ocekivanjima odluke o zapošljavanju, kao i da pomognu nastavnicima na fakultetima u kreiranju |
| Keywords: key competencies, business manager, recruiters, Conjoint analysis, preferences | Ključne reči: kljucne kompetencije, biznis menadžer, donosioci odluke o zapošljavanju, Conjoint analiza, preferencije. |
| Pages: 17-26 | Strane: 17-26 |