| Stock Exchange Communication with
Target Groups of Public | Komunikacija berze sa ciljnim grupama javnosti |
| Management, [pdf] | Menadžment, [pdf] |
| ID: 7.2012.62.3 Number: 62 Year: 2012 UDC: 336.76 ; 659.235 [tmx] [bow] |
Milica Kostić-Stanković1,
Institution: Faculty of Organizational Sciences, University of Belgrade | Milica Kostić-Stanković1,
Institucija: Fakultet organizacionih nauka, Univerzitet u Beogradu |
Natalija Nedeljković
Institution: Belgrade Stock Exchange, Belgrade | Natalija Nedeljković
Institucija: Beogradska berza, Beograd |
Abstract
At a time when the value of individual companies on the stock exchange is not determined only by their
fixed assets and historical operating results, honest and adequate communication with investors increasingly
determines the success and performance of share prices in the capital market. Unlike the developed
European economies, where the concept of shareholding is has been well known for several decades, the
Serbian capital market still requires efforts in training both the issuers and shareholders and prospective
investors. The presentation of the stock exchange to the public, and specifically, to the investment public,
therefore, is an area whose improvement can merit the institution itself, single shareholder companies, and
the economy as a whole. | Apstrakt
U vreme kada vrednost pojedinacnih kompanija na berzi ne odreduju više samo njihova stalna imovina i is -torijski rezultati poslovanja, iskrena i pravilna komunikacija sa investitorima sve više opredeljuje uspešnost i kretanje cena akcija na tržištu kapitala. Za razliku od razvijenih evropskih ekonomija, gde je koncept ak -cionarstva poznat vec nekoliko decenija, na srpskom tržištu kapitala potrebno je uložiti napore u dodatnu edukaciju i izdavalaca hartija od vrednosti i akcionara i buducih investitora. Nastup berze prema javnosti i specificno, prema investicionoj javnosti, stoga predstavlja oblast cijim unapredenjem se mogu postici koristi kako za samu instituciju, tako i za pojedinacna akcionarska društva, ali i privredu u celini.
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| Keywords: stock exchange, communication, public, target groups | Ključne reči: berza, komunikacija, javnost, ciljne grupe |
| Pages: 23-31 | Strane: 23-31 |