| Virtual Reality in Distance Education and Marketing Communications | Virtuelna realnost u obrazovanju na daljinu i marketinškim komunikacijama |
| Management, [pdf] | Menadžment, [pdf] |
| ID: 7.2011.60.7 Number: 60 Year: 2011 UDC: 316.776:004.773 [tmx] [bow] |
Vesna Buha
Institution: National Employment Agency | Vesna Buha
Institucija: Nacionalna služba za zapošljavanje |
Radmila Janičić
Institution: Faculty of Organizational Sciences, University of Belgrade | Radmila Janičić
Institucija: Fakultet organizacionih nauka, Univerzitet u Beogradu |
Vinka Filipović
Institution: Faculty of Organizational Sciences, University of Belgrade | Vinka Filipović
Institucija: Fakultet organizacionih nauka, Univerzitet u Beogradu |
Mirjana Gligorijević
Institution: Faculty of Organizational Sciences, University of Belgrade | Mirjana Gligorijević
Institucija: Fakultet organizacionih nauka, Univerzitet u Beogradu |
Abstract
Since its beginnings, virtual reality as an environment has attracted considerable attention of many a user and hence allowed
for varied information in the domains of marketing, PR, education ... to be accessible. Due to its multidisciplinary
character it appeared to be a continual inspiration for research, however an equally complex subject. It is for this
reason that numerous examples of virtual reality implementation are encountered in medicine, education, manufacture,
design, sales, at fairs and in entertainment activities...
The research titled “Practical Implementation of Virtual Reality in Marketing Communications and Distance
Education“ was conducted on the sample of students and employees engaged in information technologies and management.
An example was presented that illustrates the implementation of virtual reality in distance education. The respondents
were invited to express their attitudes via a number of items offered to them in a questionnaire. The obtained
results were interpreted in the context of well known theoretical frameworks of marketing and distance learning. | Apstrakt
Virtuelna realnost kao okruženje od svog pojavljivanja privlacila je veliku pažnju korisnika, a samim tim, omogucavala plasiranje razlicitih informacija iz domena marketinga, PR-a, obrazovanja... Njen multidisciplinarni karakter cinio je konstantno inspirativnom za proucavanje, ali podjednako i složenom. Iz tog razloga, niz je primera primene virtuelne realnosti u medicini, edukaciji, proizvodnji, dizajnu, prodaji, na sajamovima i zabavi... Istraživanje »Prakticna primena virtuelne realnosti u marketinškim komunikacijama i obrazovanju na daljinu« sprovedeno je na studentima i zaposlenima koji se bave informacionim tehnologijama i menad'mentom. Predstavljen je primer koji ilustruje upotrebu virtuelne realnosti u ucenju na daljinu. Svoje stavove ispitanici su izrazili putem niza ajtema koji su im dostavljeni upitnikom. Dobijeni rezultati tumaceni su u kontekstu poznatih teorijskih okvira marketinga i ucenja na daljinu. |
| Pages: 51-59 | Strane: 51-59 |