| Motivational Aspects of Corporate Culture in International Management | Motivacioni aspekti korporativne kulture u medunarodnom menadžmentu |
| Management, [pdf] | Menadžment, [pdf] |
| ID: 7.2011.60.10 Number: 60 Year: 2011 UDC: 005.32:331.101.3 [tmx] [bow] |
Nevena Krasulja
Institution: Metropolitan University, Faculty of Management, Belgrade | Nevena Krasulja
Institucija: Univerzitet Metropolitan, Fakultet za menadžment u Beogradu |
Abstract
This paper highlights the importance of work motivation.. It is obvious that universal applicability across cultures
of any motivational approach is dangerous. Effective transnational managers must look beyond the theory, personal
background, biases, values, and belief systems while introducing the work and cultural environments as employees
perceive and interpret it. A close examination of culture, norms, and rituals in a society should be the first step taken by a transnational manager who wants to practice management with a global mind-set. | Apstrakt
U radu se istice znacaj motivacije a pažnja se posvecuje ukazivanju da je univerzalna primenljivost motivacionih teorija veoma rizicna. Efektivan transnacionalni menadžer mora da misli i postupa mimo teorije, licnog iskustva, vrednosti, sistema verovanja. Neophodno je da bliže upozna kulturu zemlje u kojoj posluje, njene norme, kao i društvene rituale, što predstavlja osnovu globalnog razmišljanja. |
| Pages: 77-85 | Strane: 77-85 |