| New Paradigm of Management: the Commitment to Innovation and
Sustainable Competitive Advantage | Nova paradigma menadžmeta: od posvecenosti do inovativnosti i održive konkurentske prednosti |
| Management, [pdf] | Menadžment, [pdf] |
| ID: 7.2010.57.7 Number: 57 Year: 2010 UDC: 005.32:331.101.3 ; 005.96 [tmx] [bow] |
Valentina Malešević
Institution: Information and Communication College, Belgrade | Valentina Malešević
Institucija: Visoka škola za informacione i komunikacione tehnologije Beograd |
Abstract
The environment in which companies operate in the 21st century requires management to respond to the challenges
relating to entirely new paradigms of management processes, primarily to employees in the direction of
maintaining strategic performance and competitive advantage. The main objective of this paper is to highlight the
challenge that is before the management, which is that it necessarily has to create such a working environment
that encourages each employee to make their best, and be committed to and fully engaged. The paper analyzes
the necessity of innovation management system, the current state of engagement of employees, commitment of
employees as a route to continuous innovation and guidelines for management towards employee commitment. | Apstrakt
Okruženje u kojem deluju kompanije u 21. veku zahteva od menadžmenta da odgovori na izazove koji se odnose na potpuno nove paradigme procesa upravljanja, a pre svega prema zaposlenima u pravcu održanja strateških performansi i konkurentske prednosti. Osnovni cilj ovog rada je da istakne izazov koji je pred menad'mentom, a to je da on nužno mora stvoriti takav radni ambijent koji svakog zaposlenog podstice da daje najbolji deo sebe, odnosno da bude posvecen i potpuno anga'ovan. U radu se analizira nužnost inovacije menadžment sistema, trenutno stanje anga'ovanosti zaposlenih, posvecenost zaposlenih kao put ka kontinuiranoj inovativnosti i smer-nice za upravljanje ka posvecenosti zaposlenih. |
| Pages: 55-63 | Strane: 55-63 |