| Search Engine Optimization: Understanding Key Elements of High Page Ranking | Optimizacija za pretraživanje: razumevanje ključnih elemenata
visokog rangiranja web stranica |
| Management, [pdf] | Menadžment, [pdf] |
| ID: 7.2010.56.3 Number: 56 Year: 2010 UDC: 005.591.1:004.738.12 [tmx] [bow] |
Marko Urh
Institution: University of Maribor, Faculty of Organizational Sciences | Marko Urh
Institucija: Univerzitet u Mariboru, Fakultet organizacionih nauka |
Abstract
The paper deals with the importance of web page optimization. Internet and its characteristics are shown in the
beginning of this paper, as the main source of obtaining information. Web pages should have all the necessary information
that people are seeking and should also be ranged as high as possible in the search engines. The fact is
that almost every search begins through a search engine. The basic tool that is used here are words that describe
your search area and are called keywords. Examples are showing us the differences between optimized and notoptimized
pages. Article deals with the basic examples of a page optimization (on-page optimization) and also
web page optimization outside the page (off-page optimization). Further on we can know about the recommended
techniques and possibility how to use them in online optimization to increase your competitiveness in search
marketing which leads to more web page visitors. It also shows the advantages of optimized web pages and its
trends that are shown in the area of search marketing. | Apstrakt
U radu je predstavljen značaj optimizacije web stranica. Internet i njegove karakteristike prikazane su na početku rada, kao glavni izvor dobijanja informacija. Web stranice treba da sadrže sve potrebne informacije koje ljudi traže
i treba da budu dobro plasirane u pretraživačima. Činjenica je da gotovo svako ko traži informacije putem interneta, započinje traženje preko pretraživanja. Osnova koja se koristi za traženje, su tak zvane ključne reči. Razlike između optimizirane i neoptimizirane web stranice, prikazane su kroz primere u radu. U radu su predstavljene osnovni elementi optimizacije na web stranici i optimizacija izvan web stranica. Nadalje su predstavljene preporučene
tehnike i mogućnosti kako ih koristiti u u optimizaciji u cilju povećanja konkurentnosti. Prikazane su prednosti
optimizovane web stranice i trendovi na području internet marketinga. |
| Pages: 23-27 | Strane: 23-27 |