| Corporate social integration - electronic business and public policies | Korporativna društvena integracija - elektronsko poslovanje i javne politike |
| Management, [pdf] | Menadžment, [pdf] |
| ID: 7.2010.55.1 Number: Year: 2010 UDC: 005.35 ; 35.077:004.738 [tmx] [bow] |
Selena Pješivac
Institution: Faculty of organisational sciences, University of Belgrade | Selena Pješivac
Institucija: Fakultet organizacionih nauka, Univerzitet u Beogradu |
Aleksandar Marković
Institution: Faculty of organisational sciences, University of Belgrade | Aleksandar Marković
Institucija: Fakultet organizacionih nauka, Univerzitet u Beogradu |
Abstract
The concepts of socially responsible business and socially responsible behaviour are part of a broad CSR
(Corporate Social Responsibility) system of values. The corporate social responsibility and sustainable development
are forms of the CSR concepts implementation in public policies, among which the policy of energy efficiency.
The authors of this paper regard e-Government as one aspect of e-business implementation. The aim of the e-
Government is to make the information of public concern transparent and accessible to the citizens, by way of interactive
e-services. Our aim in this paper is to extend the focus of research from the corporate social responsibility
to the social responsibility of e-Government. Since the e-Government has the capacity of transforming the CSR
concept into the concept of corporate social integration, the authors attempt to prove that, in addition to the profi
oriented companies, the socially responsible behaviour incorporates the state administration, governmental and
non-governmental organizations as well as the networked community of esponsible individuals. | Apstrakt
Koncepti društveno odgovornog poslovanja i društveno odgovornog ponašanja deo su najšireg vrednosnog CSR sistema (Corporate Social Resposibility). Korporativna društvena odgovornost i održivi razvoj predstavljaju oblike implementacije CSR koncepata u javnim politikama u koje spada i politika energetske efikasnosti. Autori ovog rada e-Upravu smatraju vidom implementacije elektronskog poslovanja. E-Uprava ima za cilj da informacije od javnog značaja putem interaktivnih e-servisa učini transparentnim i dostupnim građanima. Cilj ovog rada je da proširi fokus istraživanja sa korporativne društvene odgovornosti preduzeća na društvenu odgovornost e-Uprave. Budući da e-Uprava ima potencijal da CSR koncept transformiše u koncept korporativne društvene integracije, autori dokazuju da društveno odgovorno ponašanje, osim profitno orijentisanijh kompanija, obuhvata i državnu upravu, vladine i nevladine organizacije i umreženu zajednicu odgovornih pojedinaca. |
| Pages: 5-15 | Strane: 5-15 |