| Management of Market and Life Environment Protection | Upravljanje tržištem i zaštitom životne sredine |
| Management, [pdf] | Menadžment, [pdf] |
| ID: 7.2010.54.10 Number: 54 Volume: XV Year: 2010 UDC: 005.6:502 [tmx] [bow] |
Ružica Milovanović
Institution: Faculty of Economics, Kragujevac | Ružica Milovanović
Institucija: Ekonomski fakultet u Kragujevcu |
Abstract
Modern business conditions demand a new kind of approach in process management areas and development of
competition. Changes in market area produce a direct impact upon the way of thinking that is related to the company
management so that generation and conservation of advantageous position over competition must be a result
of a constant periodic process. The basic elements of advantage over competition are the dominance in expertise
and in assets. A continual improvement of efficiency of knowledge and work efficiency is a basic imperative of modern economy and the most significant factor in the competitive activity of a company in world market, where the
key players are Corporations. This knowledge needs to be built in business policy of every business organization.
Assets dominion is a tangible advantage that is acieved by investing into automated processes, computerized and
robotized production means, trade marks, and production quantity. By recognition of its values and by investing
in these items, the company takes a new position as regards the consumers. Technological sciences, as multi disciplinary scientific areas, have to develop new kinds of knowledge in designing new products and processes, including complex systems and methods for protection of living environment. Ecology, technology and environment protection, with successful interaction, should point toward a possibility of further improvement of living quality. | Apstrakt
Uslovi savremenog poslovanja zahtevaju nove pristupe u oblasti upravljanja procesima i razvoja konkurentnosti. Promene u oblasti tržišta neposredno utiču na način razmišljanja koji se odnosi na upravljanje preduzečem, tako da stvaranje i održavanje prednosti nad konkurencijom mora predstavljati rezultat trajnog cikličnog procesa. Osnovni elementi prednosti nad konkurencijom su nadmoč u stručnosti i nadmoč u sredstvima. Kontinualno unapređivanje produktivnosti znanja i rada jeste osnovni imperativ savremene privrede i najznačajniji faktor u konkurentskoj borbi preduzeča na globalnom tržištu, gde glavnu reč vode Korporacije. Ova saznanja treba da se ugrade u poslovnu politiku svake poslovne organizacije. Nadmoč u sredstvima je opipljiva prednost postignuta ulaganjem u automatizovane procese, kompjuterizovana i robotizovana sredstva rada, ulaganjem u robne marke, kvantitet proizvodnje. Prepoznavanjem svojih vrednosti i ulaganjem u njeno koriščenje, preduzeče zauzima novu poziciju kod kupca. Tehničko-tehnološke nauke, kao multidisciplinarne naučne oblasti, moraju da razvijaju nova znanja u projektovanju proizvoda i procesa, uključujući složene sisteme i metode zaštite životne okoline. Ekologija, tehnologija i zaštita okoline, treba da uka'u na mogučnost daljeg unapređenja kvaliteta života uz uspešnu interakciju. |
| Pages: 81-85 | Strane: 81-85 |