| Business Intelligence Model for Sales Analysis | Model poslovne inteligencije za analizu prodaje |
| Management, [pdf] | Menadžment, [pdf] |
| ID: 7.2009.51.5 Number: 51 Volume: XIV Month: 4 Year: 2009 UDC: 005.94; 005.52:658.8 [tmx] [bow] |
MSc Suzana Đukić
Institution: HERMES SoftLab Crna Gora | MSc Suzana Đukić
Institucija: HERMES SoftLab Crna Gora |
Prof. dr Ljiljana Kašćelan
Institution: Faculty of Economics, Podgorica | Prof. dr Ljiljana Kašćelan
Institucija: Ekonomski fakultet, Podgorica |
Abstract
As the technology is progressing and the dynamism of business environment is changing, not only the market
competition keeps growing but the customers are starting to dominate the approach to the product. These days
the supply exceeds the demand by far and we need more information and knowledge in order to build a better
product and a product with added value. On the other side, we need to avoid being snowed under enormous
amounts of internal and external data. The application of the business intelligence concept allows business systems
to use only those pieces of information that, while being presented in the best way, are needed at a particular
time to make business decisions. At the same time, if the concept is being implemented properly, the amount
of data and information business system employees are receiving is being reduced, while simultaneously the quality
is being increased. That is why the main objective of the business intelligence concept is to generate high-quality
information business systems need in order to make correct business decisions. | Apstrakt
Tehnologija beleži sve veći napredak, dinamika poslovnog okruženja se menja, a uporedo sa tim povećava se i
konkurencija na tržištu, a pristup potrošača proizvodu postaje sve dominantnije obeležje moderne trgovine.
Danas je ponuda višestruko veća od potražnje; stoga nam je potrebno mnogo više informacija i znanja da bismo
mogli da napravimo bolji proizvod i to proizvod sa dodatom vrednošću. S druge strane, ne želimo da budemo zatrpani
ogromnim brojem podataka i iznutra i spolja. Primenom koncepta poslovne inteligencije poslovni sistemi
će biti u mogućnosti da primenjuju samo one informacije koje su, pored toga što su prikazane na najbolji način,
potrebne u jednom odre|enom trenutku poslovnog odlučivanja. Istovremeno, ako se ovaj koncept pravilno primenjuje,
smanjiće se broj podataka koje zaposleni u tom poslovnom sistemu dobijaju, a kvalitet tih informacija
će biti bolji. Stoga je glavni cilj koncepta poslovne inteligencije da stvori visoko-kvalitetne informacije, potrebne
poslovnim sistemima da bi doneli pravilne poslovne odluke. |
| Pages: 39-46 | Strane: 39-46 |