| Raspberry marketing channel on the example of arilje cooperative
and "Jugoprom" factory | Analiza kanala marketinga maline na primeru zadruge arilje i fabrike "Jugoprom" d.o.o. |
| Management, [pdf] | Menadžment, [pdf] |
| ID: 7.2008.49-50.8 Number: 49-50 Volume: XIII Month: 12 Year: 2008 UDC: 658.8:634.711(149.11) [tmx] [bow] |
Mr Katica Radosavljević
Institution: Faculty of Economics | Mr Katica Radosavljević
Institucija: Ekonomski fakultet u Beogradu |
Abstract
The paper is an attempt to explain the complexity of the internal relations governing the agricultural produce. It
is an analysis of raspberry specific nature, its marketing channel structure, the problems of forming prices and of promotion depending on marketing channels relations, conducted through the benchmarking analysis of these two factories. Sprecific features of fruit marketing channels are presented thoughout the marketing process or through individual marketing activities having in mind the characteristics of certain sorts of fruit. | Apstrakt
Kroz analizu specifičnosti maline njene strukture kanala marketinga, problema u formiranju cena i promocije u zavisnosti od odnosa u kanalima marketinga, a uz pomoću benčmarking analize dve fabrike pokazaće se složenost odnosa unutar poljoprivrednih proizvoda. Specifičnosti kanala marketinga voća se iskazuju kroz ceo marketing proces ili kroz pojedine marketing aktivnosti u zavisnosti od karakteristika pojedinih vrsta voća. |
| Pages: 63-72 | Strane: 63-72 |