| Marketing activities of faculties | Marketinške aktivnosti fakulteta |
| Management, [pdf] | Menadžment, [pdf] |
| ID: 7.2008.47-48.8 Number: 47-48 Volume: XIII Month: 4 Year: 2008 UDC: 658.8:37 [tmx] [bow] |
Beba Rakić
Institution: Faculty of Business stufies – Megatrend University, Belgrade | Beba Rakić
Institucija: Fakultet za poslovne studije – Megatrend univerzitet u Beogradu |
Mira Rakić
Institution: Faculty of Business stufies – Megatrend University, Belgrade | Mira Rakić
Institucija: Fakultet za poslovne studije – Megatrend univerzitet u Beogradu |
Abstract
The purpose of this paper is to present the key marketing activities of faculties. Faculties should differenciate
their offer from the competition. The most important marketing decisions are: targeting – target market selection
(customers), relationship marketing, strategies for positioning and differentiation of producers/services and tactics
marketing programs. Faculties should focus upon the value (of the faculties) and the benefit for students –
education and knowledge. | Apstrakt
Svrha rada je da predstavi ključne marketinške aktivnosti fakulteta. Fakulteti bi trebalo da diferenciraju svoju ponudu
u odnosu na konkurenciju. Najvažnije marketinške odluke su u pogledu: izbora ciljnih tržišnih segmenata, strategija
pozicioniranja i diferenciranja proizvoda/usluga, taktičkih marketing programa. Fakulteti bi trebalo da se fokusiraju na
vrednosti (fakulteta) ili koristi za studente – obrazovanje i znanje. |
| Pages: 71-77 | Strane: 71-77 |