| Marketing and Management Support for Region Innovations within
Human Resource Management | Podrška marketinga i upravljanja regionalnim inovacijama u okviru
upravljanja ljudskim resursima |
| Management, [pdf] | Menadžment, [pdf] |
| ID: 7.2008.47-48.7 Number: 47-48 Volume: XIII Month: 4 Year: 2008 UDC: 005.591.6 332.14(437.6) [tmx] [bow] |
| Ivana Butoracová, Šindleryová | Ivana Butoracová, Šindleryová |
Abstract
Continual changes of regional global and local environment demend that new appropriate methods of area directing be
found. Implementation of regional, even trendy, policy within the Slovak republic requires not only a space for innovation
activities, but also the marketing support and suitable managerial access for their implementation. The reform of inflexible
and old-fashioned system of management is truly inevitable. Regional marketing and management represent a
new approach to the implementation of regional policy completely supporting the European model which is necessary
for the human resource management and the real evaluation of human capital within the region in order to see its benefit
for the regional innovations and development. | Apstrakt
Stalne promene u regionalnom, globalnom i lokalnom okruženju zahtevaju da se pronađu novi, odgovarajući metodi za
upravljanje ovom obla{ću. Primena regionalne, primerene politike u Republici Slovačkoj zahteva ne samo odgovarajući
prostor za inovacije, već i podršku marketinga i odgovarajuće upravljačke pristupe za njihovu primenu. Postoji stvarna
potreba za reformom nefleksibilnog i staromodnog sistema upravljanja. Regionalni marketing i upravljanje predstavljaju
novi pristup primeni regionalne politike po evropskom modelu, neophodnoj u upravljanju ljudskim resursima i realnom
vrednovanju ljudskog kapitala u ovoj oblasti, kako bi se sagledalo koliko ona koristi regionalnim inovacijama i
razvoju. |
| Pages: 64-70 | Strane: 64-70 |