| Stereotypes of Librarians in the General Public, in Popular Culture and Scientific Literature of the Librarianship | Stereotipi bibliotekara u javnosti, popularnoj kulturi i stručnoj literaturi |
| INFOtheca, Scientific paper [pdf] | INFOteka, Naučni rad [pdf] [WikiData] |
| ID: 1.2014.1.5 Number: 1 Volume: XV Month: 09 Year: 2014 UDC: 023-055.2:316.647.8 [tmx] [bow] |
Jelena Jaćimović
Institution: The University of Belgrade, The School of Dental Medicine, Central Library
Mail: jelena.jacimovic@stomf.bg.ac.rs | Jelena Jaćimović
Institucija: Univerzitet u Beogradu, Stomatološki fakultet
E-pošta: jelena.jacimovic@stomf.bg.ac.rs |
Ružica Petrović
Institution: The University of Belgrade, The School of Dental Medicine, Central Library
Mail: ruzica.petrovic@stomf.bg.ac.rs | Ružica Petrović
Institucija: Univerzitet u Beogradu, Stomatološki fakultet
E-pošta: ruzica.petrovic@stomf.bg.ac.rs |
Abstract
Since the very beginning of the profession, librarianship has been exposed to stereotypical perceptions of positive or negative character. The traditional labeling of a librarian as a spinster has been overcome by modern stereotypes, which are no longer exclusively tied to the female gender. The image of librarians as professionals is, primarily, conditioned by the images that exist in the media and in the public opinion, but also by their own view of the profession. In order to detect the existing attitudes and beliefs about librarians and determine the possible change of the roles of librarians, it would be interesting to examine the images that represent librarians in professional literature, mass media and popular culture. | Apstrakt
Bibliotekarstvo je, još od samog nastanka profesije, izloženo stereotipnim viđenjima, pozitivnog ili negativnog karaktera. Tradicionalno označavanje bibliotekarki kao usedelica prevaziđeno je stereotipima novijeg doba, koji više nisu vezani isključivo za ženski pol. Slika bibliotekara kao stručnjaka uslovljena je, pre svega, predstavama koje postoje u medijima i mišljenju opšte javnosti, ali i sopstvenim viđenjem profesije.Kako bi se otkrili postojeći stavovi i uverenja o bibliotekarima i utvrdila eventualna promena uloga u bibliotekarstvu, interesantno bi bilo ispitati slike kojima su bibliotekari predstavljeni u stručnoj literaturi, masovnim medijima i popularnoj kulturi. |
| Keywords: Librarians, Librarian profession, Stereotype | Ključne reči: bibliotekari, bibliotekarska profesija, stereotip |
| Pages: 56a-66a | Strane: 56-66 |
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